Saturday, December 24, 2011

Celebrities blamed for misleading adverts

The most misleading advertisements of recent times were those in which Richard Long, who fronted One News between 1988 and 2003, promoted Hanover Finance, which in 2008 froze repayments to investors owed $554 million.

Long's voiceover ads ran several times each night late in 2007 saying, "This One Weather update is brought to you by Hanover, a New Zealand business with the size and strength to withstand any conditions."

At the time of writing, there is a possibility of legal action being taken against Long. But even if it isn't, there is no chance of Long endorsing anything again. He has zero credibility.

The cartoon is from the Manawatu Standard of June 4, 2011.

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